Be there when they are already looking.

Ads put you at the top of the page today and stop the day you stop paying. SEO earns a spot further down that keeps working after the spending stops. Most businesses start with ads to get the phone ringing now and build SEO underneath it, so there is something still bringing work in later.

It depends on what you sell and how competitive your area is, so we do not publish a number that would be wrong for most people. What we can tell you is the smallest budget worth starting on for your service and your towns, and whether the cost per click in your market makes sense against what a customer is worth to you. If it does not, we will say so rather than take the work.

All of it. What you pay us to manage the account is separate and never comes out of your ad spend, so the budget you set goes to the clicks themselves. You get a clear view of where it went, so you are never taking our word for what was spent.

That is most of the job. We block the searches you do not want, keep the ads inside your service area, and track which calls came from which ad. If a keyword pulls clicks but no calls, it gets cut. Without that ongoing pruning any account drifts toward paying for traffic that was never going to buy.

Yes, down to a radius or specific zip codes. If you will drive forty minutes but not ninety, we set it there, so you are not paying for calls you would turn down anyway. It is one of the easiest ways to cut waste out of an account that somebody else set up.

Faster than most things you can do. Ads can be live within a day of the account being ready, so calls can start that same week. What takes longer is getting the cost per call down, because that comes from cutting the searches that waste money, and you need a few weeks of real data before you know which ones those are.

Sometimes not, and we will tell you if that is your situation. If you already rank first for the searches that matter and the phone is ringing, ads may just be paying for clicks you were getting free. It is more often worth it when you rank well for some searches but not the ones that actually convert, or when you want work in a town you have never ranked in.

Effectively yes, because the ad has to send people somewhere. Google also charges you more per click when the page you send people to does not match what they searched for, so a thin or slow page costs you twice. It does not need to be a big site, but it needs to load fast and answer the thing they typed.

Most people would rather not deal with setting one up, so we usually handle it and give you full access from the first day. Nothing is hidden from you. You can look at what is being spent and what it is bringing back whenever you want. If you would rather the account sat under your own name from the start, tell us and we will set it up that way.

Your leads stop within a day or two. That is the trade off with ads, and it is why we usually pair them with SEO, so something is still bringing work in when you want to pull the spending back for a slow month.