How haulers catch the search before the other two trucks.

For this trade Google is normally the first thing to turn on. The decision is made the same day, and people reach for their phone and search the item they want gone, so there is real demand sitting there every week waiting to be caught. Meta does two things Google cannot: it reaches people with a garage they have been avoiding for a year and were never going to search about, and it sells the larger estate and property cleanouts better, because a before and after of a cleared house does the convincing. Start with Google for the steady same-day volume, add Meta when you want the bigger jobs rather than more single item pickups.

Usually yes, and junk removal is one of the categories Google runs them for. They appear above the regular ads with the Google Guaranteed badge and charge per lead rather than per click, which matters here because the trade gets a lot of clicks from people who are price checking. You go through Google's screening and background check first. Most companies do best running them alongside regular search ads rather than instead of them, since Local Services gives you far less control over which job types you attract.

Negative keywords, and this trade needs a longer list than most. Free, cheap, scrap, donate, dump and will someone take this all get blocked, along with job and hiring searches. It is ongoing rather than a one-off, because the actual search terms reaching your ads change every month and new free-hunting phrasings keep appearing.

Sometimes, as filler, at a much lower bid than the cleanout terms. A single mattress will not pay for a crew and a truck on its own, but it is worth having when it sits on a route you are already driving. The mistake is bidding the same for it as for a garage clearout, which is what happens by default if the account is built around the words junk removal rather than around the jobs.

Yes, and more than for slower trades. Same-day searches lean heavily on the map results, and somebody wanting a pickup this afternoon is looking at who is nearby, who is open and who has reviews, often before they look at the ads at all. We check the profile as part of the setup because it is free and it sits in the same part of the page your ad is paying for.

Less than roofing and more than people expect, and it varies by area. Rather than quote a number that would be wrong for most markets, we check the real cost per click where you work against what an average job is worth to you, and tell you whether the arithmetic closes before you commit anything.

The leads are yours and come straight to you. The ad account can sit with us or with you, whichever is less hassle, with full access either way. The work is month to month, and your whole ad budget goes to Google with our fee kept separate from it.