How roofers get the leak call instead of the competition.

Google is where the urgent money is. Somebody with water coming through a ceiling types roof leak repair and calls one of the first names they see, and no other channel reaches that person at that moment. The limit is volume: only so many roofs leak in your area in a given week, and after a storm every roofer in the county is bidding on those same searches at once. Meta reaches the much larger group whose roof is simply old, before they have thought about it, which is what keeps the calendar full between storms. Most roofers who run both use Google for the emergencies and Meta to work the neighborhoods around them.

Usually yes, where they are available. They sit above the regular search ads, carry the Google Guaranteed badge, and charge you per lead rather than per click, which removes the cost of people who click and never call. The trade is that you pass Google's screening and background check first, and you control much less about targeting and messaging than you do in a normal search campaign. Most roofers are best running both: Local Services for the top of the page, search ads for everything that format cannot reach.

Local Services Ads are pay per lead, appear above everything else, and show the Google Guaranteed badge, but Google decides most of the targeting. Regular search ads are pay per click, appear below, and let you control the keywords, the ad copy and the page the homeowner lands on. Local Services tends to win on cost per lead for straightforward jobs. Search wins when you need to say something specific, such as a particular roof type or a financing offer.

Very much, and it is free. For roofing searches the map results usually appear right alongside your paid listing, so a homeowner comparing you against two other roofers is looking at review counts and photos before they decide who to call. A neglected profile loses you work your ad already paid to reach. We check it as part of the setup rather than treating it as a separate project.

Negative keywords, and roofing needs a longer list than most trades. Hiring, salary, apprenticeship, career and jobs all get blocked, along with DIY phrasing and material searches. It is not a one-off task either, because the actual searches reaching your ads shift as the account spends, so the list gets added to every month.

Roofing is one of the more expensive categories in Google, because the job value is high and the competition knows it. The number varies a lot by area, so quoting one here would be invented. What matters is whether the cost of a booked inspection sits comfortably under what a roof is worth to you, and we check that in your market before taking the work.

The leads are yours and come straight to you. The ad account can sit with us or with you, whichever is less hassle, and you have full access either way. The work is month to month, and your ad budget goes to Google directly with our fee kept separate from it.