How roofers fill the calendar between storms.

They catch homeowners at opposite ends of the same problem. Google reaches the person whose roof is leaking right now and who is typing roof repair into their phone, which is the highest intent there is, but you are only ever reaching as many people as are searching that week. Meta reaches the far larger group whose roof is twenty years old and holding, so when the next storm comes through you are the name they already recognize. Storm work is the clearest case for running both: Google catches the emergency calls while Meta works the whole neighborhood around them. If your calendar needs filling this week, start with Google. If you want to stop living storm to storm, start here.

Within seconds. The case for it is strongest in the week after a storm, when every roofer in the county is buried and homeowners are working down a list. Reply at nine on the night of the storm and you book the inspection. Return the call on Thursday and you are quoting against three roofers who already went out and measured.

Both, and the ratio is decided by what the form asks. A form that only collects a name and number produces a lot of people who are pricing a job for three years from now. Adding the questions that actually matter, whether they own the home, what the roof is doing, how old it is, cuts the volume and raises the share worth driving to. We would rather send you six inspections you can sell than thirty appointments that waste a week.

Both, at different levels. Turning everything off between storms means starting from scratch each time, because the account loses the learning it built and the recognition fades. Running a lower budget year round and raising it when weather moves through keeps the campaigns warm and costs less than relaunching. It also stops you competing with every other roofer in town in the same three week window at the worst prices of the year.

Your phone is enough, and roofing is the easiest trade to shoot. The useful ones are a roof before you start, the tear-off in progress, and the finished job from the same angle as the first shot. We will tell you exactly what to take and you can do it as you work. We would rather use a slightly rough photo of a roof you actually did than a polished stock image of somebody else's.

The leads are yours and come straight to you. The ad account is whichever suits you. Most roofers would rather not deal with setting one up, so we handle it and give you full access from the first day. If you already have one, we work in yours. Either way the work is month to month and your ad budget is paid straight to Meta.

It depends on your area and what a roof is worth to you, so we work it out on the first call rather than publishing a number that would be wrong for most people. What we can say is that roofing carries a high enough job value that the arithmetic usually closes, and that a budget too small to produce a handful of inspections a month will not tell you anything useful either way.