Get seen before they go looking.

There are two separate numbers. The ad budget goes straight to Meta and you set it. What you pay us to run the ads is separate from that and does not come out of your spend. We will tell you the smallest budget worth starting on for your area and your service, and we will not take on a budget too small to learn anything from, because that just spends your money without telling you what worked.

The first couple of weeks are mostly the platform working out who responds to your ads. Leads often start inside that window, but the cost per lead drops after it, once there is real data behind the targeting. Anyone promising you results on day one is guessing.

They work on people who do not know they need you yet. Nobody opens Instagram looking for a roofer, but they will stop on a before and after shot of a roof two streets over. Google catches people who are already searching. Meta gets you in front of them before that, which is why the two work well together rather than against each other.

Boosting takes a post you already made and shows it to a broad audience with almost no control over who sees it or what you are asking them to do. A real campaign starts from who you want, what you want them to do, and creative built for that specific job. Most people who tell us ads did not work for them had been boosting, not advertising.

No. Ads are shown to people we target by location, age and interest, not to your followers. Accounts with barely any following run ads that book work every day. Growing the page is a nice side effect, it is not the thing you are paying for.

We do, all of it. Some ads land better as a photo, some as a graphic, some as plain text that says the right thing, so we build whichever suits the job and test them against each other. You are not writing copy, learning an editor, or approving twelve versions of the same thing.

Not a blocker. Plenty of ads that work have no photo in them at all, and a graphic or a text based ad can do the same job. If a specific shot would genuinely help, we will tell you exactly what to take on your phone, and it is usually a couple of quick ones rather than a photo shoot.

Most people would rather not deal with setting one up, so we usually handle it and give you full access from the first day. Nothing is hidden from you. You can look at what is being spent and what it is bringing back whenever you want. If you would rather the account sat under your own business account from the start, tell us and we will set it up that way.

Your leads stop within a day or two. That is the honest trade off with any paid advertising, and it is why we usually pair it with SEO, so something is still bringing work in when you want to pull the spending back for a slow month.

Not always. Some campaigns send people straight to a form or a message without a site involved. But if the ad is doing its job and sending people somewhere that looks neglected, you are paying to lose them at the last step. We will tell you honestly which situation you are in before you spend anything.