How stores sell to people who were not looking.

They do different jobs and most stores that scale end up on both. Google catches people who are already searching for the thing you sell, so the intent is high and the sale can be quick, but it is capped by how many people are searching. Meta reaches people before they are looking, which is how you sell something nobody knew existed, and it is far better for showing a product off visually. If your product solves a problem people actively search for, start with Google. If it is something people buy once they see it, start with Meta. If you are already doing well on one, the other is usually the next thing worth testing rather than a replacement.

There are two separate numbers. The ad budget goes straight to Meta, you set it, and you pay the platform directly. What you pay us to run the account is separate and never comes out of that spend. The right starting budget depends on your margin and your average order, so we work it out with you on the first call. What we will not do is take on a budget too small to produce enough sales to learn from, because that spends your money without telling you anything.

Tracking, checked rather than assumed. We put a real order through before launch to confirm the pixel fires on the right page with the right value attached. After that you can see which campaigns and which products produced which orders. Attribution is never perfect on any platform, which is why we also watch whether total revenue moves when the ads do.

It is worth fixing, and it is usually cheaper than you expect. Photography matters more for a store than almost any other kind of business, because the picture is doing the job the shelf does in a shop. We will tell you honestly whether what you have is good enough to run, and if it is not, we will tell you exactly what to shoot rather than sending you off to book a studio.

No. Ads are shown to people we target, not to your followers. Stores with almost no following run profitable ads every day. Growing the account is a side effect of advertising, not the thing you are paying for.

It depends entirely on your margin, which is why anyone quoting you a universal number has not asked the right question. A four times return on ad spend is excellent for one store and a loss for another. We work backwards from what is left on an order after costs, and that figure becomes the line the account has to beat.

Whichever is easier for you. Some people would rather not deal with setting an account up, so we handle it and give you full access from the first day. Others already have one and just give us access. Either way nothing is hidden from you and the work is month to month, so there is no term to sign out of.